New era for Exmouth's former Homemaker Store

New era for Exmouth's former Homemaker Store

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New era for Exmouth's former Homemaker Store

When store manager James Moore closed the doors to the Exmouth branch of the failed Homemaker chain in summer 2010, little did he know that eighteen months later he would be re-opening - this time as the business owner.

Having raised £60,000 to finance his new business venture, the former manager, turned entrepreneur, has restocked the furniture and homewares store and re-employed five of his former staff, as well as his 22 year old son Lewis and some new employees.

The opening of Mooreways at Liverton Business Park on the outskirts of Exmouth on Wednesday 28th December, marks the culmination of a hard year of planning and preparation, based on a solid business case.

James Moore explains: "From my four years as manager, I knew that the Exmouth branch was the most profitable store in the South West region which meant that there was a golden business opportunity for someone.  That someone, luckily, is me, thanks to the support of my accountant in helping to put together the business plan for the bank and to Clinton Devon Estates who were able to facilitate the lease of the old Homemaker building on their award-winning business park."

Mr Moore added: "In a similar way to the Woolworths revival in Dorchester, Dorset, the revival of Homemaker as Mooreways in Exmouth demonstrates that there is another way of running a high quality furniture store - as an independent business."   

Having established the foundations of the business, James Moore has spent the last months re-stocking the store with a wide range of high quality British furniture and homewares including a local exclusivity arrangement with Caxton furniture and Lebus upholstery.

Mr Moore said: "Customers can expect a similar style and product range to the one they had at Homemaker - only better. I have brought high quality, branded products into the business so that people can feel confident about what they're buying. I will also be offering a delivery service on bigger items and some of my suppliers deliver direct to people's homes where ever they live in Britain." He added: "Liverton Business Park is the ideal location for furniture shopping both for local people and for holiday-makers. We have a large showroom with lots of passing trade and excellent access and car-parking." 

Leigh Rix, Head of Property and Land at Clinton Devon Estates, owners of the building on Liverton Business Park said: "James Moore's investment in his new business at Liverton is a huge vote of confidence in Exmouth and East Devon. Not only is he bringing back a much needed retail outlet, he is also employing 14 local people. This is a real economic boost for the area and James's vision and initiative are to be greatly admired. We wish him every success." 

The Exmouth branch of Homemaker closed on June 30th 2010 with 22 redundancies

Handing over something more valuable than we have today,

– Estates ethos

But our power for good or evil in this world’s affairs in a countryside is enormous

– Robert Lipscomb, Steward 1865 – 1892

We are trustees for life of the countryside

– 22nd Baron Clinton, 2002

Do what you can to elevate your profession. It is an honourable one

– Robert Lipscomb, Steward 1865 – 1892

…and the Lord Clinton was, by the whole Council, brought to the King’s presence, who after like thanks was given, was pleased that he should be made High Admiral of England and one of his Privy Council…

– Official record of appointment of 9th Baron Clinton as Lord High Admiral for life on 4th May 1550